A showcase of corporate campaigns developed for Harvey Norman, executed during peak sales periods to drive engagement and conversions. These campaigns involved full-site takeovers and the creation of end-to-end content across multiple channels, demonstrating a comprehensive approach to high-volume, time-sensitive retail marketing.
Category:
Web Design
Role:
Designer
Assets:
EDM, HTML5 Banners, Landing Page, Rich Media
Driving mid-year momentum with the Half Yearly Clearance
The Half Yearly Clearance campaign was a major retail push spanning December to January, marking the midpoint of the financial year. I developed a full suite of assets including EDMs, HTML5 banners, rich media, and a custom-coded landing page template - designed for use across multiple brands, including Harvey Norman, Domayne, and Joyce Mayne - allowing quick and efficient builds for all corporate campaigns.
Additionally, I produced a Truskin ad through Bonzai, which ran on news.com.au, extending the campaign’s reach beyond the site. This approach ensured consistent messaging across multiple channels while maintaining agility for rapidly changing offers.
Maximising impact with the Black Friday Sale
The Black Friday campaign extended beyond a single day, running for over a week to promote a range of time-sensitive offers, with peak deals landing on Black Friday itself. I created a comprehensive suite of assets, including EDMs, HTML5 banners, rich media, and a landing page built from the custom template I developed for corporate campaigns. A Truskin ad through Bonzai further amplified the campaign on news.com.au. This coordinated approach ensured consistent branding across all touchpoints while driving engagement and conversions throughout the full campaign period.
Launching the Half-Yearly Financial Sale with Super Deals
The Super Deals campaign marked the start of the Half-Yearly Financial Sale, focusing on key products and special offers. I produced a full set of assets including EDMs, HTML5 banners, a simplified landing page built from the custom template, and a Truskin ad through Bonzai. The landing page featured curated, faceted product selections to make it easy for customers to find deals quickly, ensuring a streamlined and engaging experience across all channels while supporting rapid campaign execution.
