This project required blending Google’s product-led creative with Optus’ retail messaging and a trade-in offer in partnership with Asurion. Working across three sets of brand guidelines, all assets were designed to align visually and strategically while undergoing approval from each stakeholder.

Deliverables included HTML5 display banners and an EDM, with the EDM featuring an animated GIF header to capture attention and highlight the product. The result was a cohesive, multi-brand campaign that clearly communicated the offer while maintaining consistency across all touchpoints.