A digital campaign introducing NextGen AI PCs — a new category of laptops designed to transform how users work, create, and play, centred around performance, intelligence, and efficiency.
Category:
Web Design
Role:
Designer
Assets:
HTML5 Banners, Social Videos
Introducing a new era of AI-powered computing
This project focused on launching a new generation of AI-enabled PCs through a series of high-impact digital assets. Built around four key pillars — Personal AI, Security, Multi-Day Battery, and Productivity — the creative aimed to clearly communicate the benefits of this emerging technology in an accessible and engaging way.
I developed a suite of HTML5 display banners, Instagram posts, and story assets, each tailored to highlight the innovation of the range while maintaining a cohesive visual language across all touchpoints. The result was a forward-looking campaign that positioned NextGen AI as a step-change in everyday computing.
Evolving the campaign through motion
As the campaign progressed, the creative direction shifted to a more dynamic, motion-led approach. I developed a rich media video that brought the four key pillars — Personal AI, Security, Multi-Day Battery, and Productivity — to life through animation and storytelling. The piece was designed to capture attention within high-impact placements, using movement to better communicate the capabilities of NextGen AI PCs while maintaining consistency with the overall campaign messaging.
