A multi-channel retail campaign created for Harvey Norman in partnership with Paralympics Australia, promoting four key brands — LG, Snapdragon, Westinghouse, and Dyson — during the 2026 Winter Olympics.
Category:
Web Design
Role:
Designer
Assets:
EDM, HTML5 Banners, Landing Page, Site Banners, Social Videos
A centralised hub for seamless product discovery
The landing page was designed as the core of the campaign, bringing together all four partner brands in a clear, structured interface. A tabbed navigation system allowed users to easily switch between LG, Snapdragon, Westinghouse, and Dyson, making it easy to browse and compare products.
The layout prioritised key promotional messaging while maintaining consistency across each section, creating a streamlined experience that balanced brand presence with retail performance within the Harvey Norman ecosystem.
A scalable campaign system across every touchpoint
This project focused on building a cohesive set of digital assets that could scale across multiple channels while maintaining consistency between brand and retail messaging. Working within the Harvey Norman framework, I developed EDMs, paid social (Instagram Stories and Facebook), and HTML5 display banners to promote a curated product range from LG, Snapdragon, Westinghouse, and Dyson.
A key component was the Run of Site asset suite — including leadspace banners, homeblocks, search heroes, and promo strips — each adapted for different placements across the site. The system was designed to be flexible yet consistent, ensuring all assets worked together to drive traffic, reinforce the campaign, and support a seamless user journey.
